What is the Dove Pink range of limited edition products?
For a limited time from September, leading beauty brand Dove is adding a touch of pink to some of their best loved products to support the National Breast Cancer Foundation (NBCF) in Australia. Alongside their existing ranges, Dove will offer consumers the chance to purchase pretty pink versions of their famous 50 year old white beauty bar, body wash as well as the anti-perspirant roll-on and aerosol deodorant.
Will any of the proceeds from the sale of Dove Pink products go back to NBCF?
Yes, 2% of the RRP of the sale of every product will go towards the NBCF to raise funds for research into the prevention and the cure of breast cancer. The minimum contribution will be $100,000 each year.
Where will the Dove Pink products be available?
Dove Pink will be available in supermarkets, pharmacies and variety stores nationwide.
How much will the Dove Pink products cost?
Dove Pink Beauty Bar (2 pack RRP. $4.39)
Dove Pink Anti-Perspirant Roll-on Deodorant (RRP $3.69)
Dove Pink Anti-Perspirant Aerosol Deodorant (RRP $4.89)
NEW: Dove Pink Body wash (RRP $6.99)
When will the Dove Pink products be available?
Dove Pink Beauty Bar, Dove Pink Body Wash and Dove Pink Anti-Perspirant Roll-on and Aerosol Deodorants will be available from September 2008 for approximately 6 months or until stocks last.
What are the products supporting the NBCF Association?
There are three products ‘turning pink’ which are the Dove Beauty Bar, Dove Body Wash and Dove Deodorants, each with a new pink fragrance and packaging.
Dove Pink Beauty Bar: The soft pink packaged and coloured Dove Pink Beauty Bar is a specially formulated cleanser containing 1/4 moisturising cream. It helps skin retain its natural moisture, bringing out its softness and true beauty without leaving skin dry like soaps can. Dove Pink Beauty Bar is pH neutral and suitable for all skin types, including sensitive skin.
Dove Pink Body Wash: Dove Pink Body Wash is mild and soap-free and will leave your skin feeling soft and smooth. Indulge yourself with Dove’s pure ¼ moisturising cream and floral, sweet fragrance for a relaxing shower experience.
Dove Deodorants: Dove Pink Deodorants contain the most effective anti-perspirant ingredients to give you protection all day long, whilst the 1/4 moisturising cream takes care of your skin. The new, soft, pink floral fragrance provides a fresh and feminine scent. All Dove Deodorants are dermatologically tested.
Does this mean that I won't be able to get the existing range of Bar, Body Wash and Deodorants during this promotion?
You will still be able to purchase Dove Beauty Bar and Dove Deodorants in their current format and fragrances, as well as the new pink versions. We of course hope that consumers will enjoy the Dove Pink products and purchase them during the promotional period in aid of NBCF.
Where can I go to find out more information on NBCF and other partners?
For further information on The National Breast Cancer Foundation or their Platinum partners, log onto
www.nbcf.org.au.
Or, for further information please contact the Dove PR agency: Broc Munro @ Zing on (02) 8303 6464 or on
broc@zing.net.au